Talking About Money with Brett Michener

In the next episode of Convey, my friend Brett Michener and I talk about the importance of communication when it comes to talking about money — specifically, your money. Brett is a Financial Representative at The DeYoung Financial Group and I always like talking to him because he’s not only a “money guy,” he’s also a coach. Our conversations always make me think about my goals and how I can be better at making sure I’m thinking about saving and spending in a way that fits me and my family. 

Brett’s perspective will open your eyes to new and better ways to look at your life- and savings-goals. He also shares his personal career journey — it’s a great story about being open to opportunity and to change. And as we all know, change is inevitable in life.  

Visit Brett’s Website: http://deyoungfinancial.com

Check Out This Episode’s Sponsor, Lacona Supply: https://laconasupply.com

Learn More About Your Host: https://www.michaelpiperno.com

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Theatre Cast Rehearsing

Trust and the Theatre

I’ll always be grateful for my training in theatre arts

One of the things it taught me is trust. I could always count on my fellow cast and crew members to be there when they were supposed to be there — to speak their next line, move scenery in place, or make a catch. There was such a high level of trust that the cast and crew truly did start to feel like a family by opening night.

Is there enough trust among your team members? If not, do the work to help them gain it. When people feel like their colleagues have their backs, both work satisfaction and productivity increase. 

Here’s another post about a good lesson from the theatre that can help you in business.

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New Podcast Episode: Business, Marketing, Authenticity, and Relationships with Franco and Wendy Salerno

In this episode, my guests are Franco and Wendy Salerno, a husband-and-wife team who built and run a successful business, Darianna Bridal and Tuxedo, here in my home county of Bucks County, Pennsylvania. I wanted you to hear about their business because they’ve done an exceptional job marketing it. In fact, they’ve done a better job communicating with their prospects and customers than just about any other local business I’ve seen. Equally impressive is the level of service they provide to their customers.

What’s their secret? They generously share a lot of their strategy in this episode.

In our conversation we also talk about how even in a tough year, both personally and professionally, they let their creativity, integrity, honesty, and authenticity guide the way — building strong relationships and adding to their network of raving fans as a result.

Listen here on my website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.

Visit the Darianna Bridal & Tuxedo Website: https://www.dariannabridal.com
Check out this episode’s sponsor, Lacona Supply: https://laconasupply.com

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Know Your Audience

Know Your Audience

I teach and coach people about a variety of communication and leadership topics. No matter which topic we’re discussing, we almost always come back to discussing their audience. In fact, I always tell people that the first rule of good communication is to know your audience — really understand who they are. Whether you’re leading a team or building your own business, if you haven’t spent the time to consider the true needs of your stakeholders, you’re in trouble.

And by audience I mean real humans. Not just some demographics on a piece of paper. People want to do business with people and brands that they like, and who understand them. People want to follow leaders who have a purpose and a vision they can support. 

To achieve any goal, whether it be to inspire a team, sell a product or service, or convince a panel of experts to support you, you need to speak (verbally and nonverbally) in a way that connects with them. You can’t do that if you’ve only been thinking about your own needs and goals.

Always think first about your audience and consider what they need to hear from you. 

Photo by Jonas Jacobsson on Unsplash
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Using Zoom for Rehearsing Presentations

Go Zoom Yourself

We all know that the more you prepare and rehearse, the more confident you’ll feel when giving a presentation or speech. Even if you’ve prepared and rehearsed a lot in your head, you still need to do it out loud. Trust me, you don’t want the first time you’re hearing your own words to be the same time your audience is hearing them!

Have a Dress Rehearsal

When you can, recruit a few people to give your presentation to. You can do this remotely over Zoom, or better yet in person once we are able to safely gather again. Your audience doesn’t have to be 100 percent representative of your final audience, although the more they think like them the better feedback you can get on the content of your talk.

Either way, ask them to evaluate you on:

  • Volume (too soft, too loud, just right)
  • Speed (too fast, too slow, perfect throughout)
  • Tone (appropriate for the topic, audience, and occasion)
  • Filler words (too many ums or uhs)
  • Gestures (appropriate amount, distracting amount, not enough)
  • Facial expressions (appropriate for the topic, audience, and occasion)
  • Slides or other visual aids (clear and easy to see and understand, supportive of you as a speaker and not distracting)

I could go on all day about things to watch out for, but the above list is a good start. 

No Audience? No Problem.

With every new presentation or talk, I use Zoom to record myself so I can experience my presentation with a critical eye. I can plan it all I want, but until I see how I am actually presenting it to others, I never fully understand where I need to make improvements or changes. For example, I’ll see when there’s something on a slide that is confusing or that doesn’t sync up with what I’m saying. I’ll also see when I’m not giving my audience enough eye contact. Most of all, I catch sections where I don’t have my thoughts together well enough and that I need to refine. It’s amazing the clarity I get from watching it back.

So, plan your presentation well, rehearse it a few times in your head and then at least once out loud. And then, fire up Zoom or any program that allows you to record yourself and your slides and visual aids, and hit the record button. Then watch it back.

I’m certain you’ll find it helpful.

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New Podcast Episode: Food, Events, Connection, and Love with Sharon DeFelices

Convey Podcast Michael Piperno Episode 2

Thanks to all of you who gave me positive feedback on my first podcast episode. Your encouragement means a lot.

For my second episode, my guest is food, nutrition, and wellness expert — and corporate event strategist — Sharon DeFelices. Sharon and I talk about how clear communication is critical in her line of work, which includes planning and running events that incorporate health and wellness into the experience. You’ll be amazed by what goes on behind the scenes to ensure people enjoy the food and beverages they are served at an event — as well as the role food and nutrition can play in a productive and successful meeting. We also touch on a lot of other topics including the connections we create through the food we make at home.

Sharon also shares the fascinating story of how she went from nutritionist to chef to owning a company dedicated to healthier meetings with happier and more productive attendees. It’s an inspirational story about finding your purpose, and pursuing it fiercely.

Listen to it here on my website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.

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Happy Holidays

Wishing you and your loved ones a wonderful holiday season.

Here’s to a terrific 2021.

Michael

P.S. Thank you for following my blog — and for sharing it with others. Helping people be better communicators and leaders is my passion, and my life’s work.

Photo by Jamie Coupaud on Unsplash
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Check Out My New Podcast

Convey, A Podcast About Good Communication

I’m excited to announce the launch of my podcast, Convey: Conversations on the Power of Good Communication

On each episode, I’m going to talk to business leaders about how they use the power of good, clear, and ethical communication to influence, engage, and empower. Each guest brings their own unique perspective, experiences, and stories — and I hope you enjoy listening to these conversations as much as I enjoy having them with my guests.

I invited my colleague and friend Rod Hughes of Kimball Hughes Public Relations to help my kick things off with a conversation about communicating well during a crisis. 

Listen to it here on my website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.

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Four Zoom Don’ts

When putting together my latest workshop, I had fun creating visual examples of the mistakes people make when they are on video. Here are the four top offenders I see quite often.

1. The Submarine Periscope

Zoom Mistake 1

If we can see more ceiling than we do you, readjust! Make sure your face is in the top two-thirds of the screen.

2. The Backlit Extravaganza

Zoom Don't 2

Make sure the room is well lit to avoid grainy video, but don’t put bright light, such as a window, directly behind you. Light yourself from the front.

3. The Double Doozy

Zoom Don't 3

Virtual backgrounds seem like a fun idea until they become distracting. If you use a virtual background, get a green screen or design a background that works well when you test it. And remember, keep it professional when your credibility is on the line. This is called The Double Doozy because the background isn’t the only problem. The lighting on my face is too dark as well. Ugh.

4. The Nose Hair Investigation

Zoom Don't 4

This is a flattering one, right? No, it’s not. Put your laptop on a stack of books or get a stand.

Test and Test, Then Look Your Best

Your video doesn’t have to be studio-quality, but with a little testing of viewing angles and lighting you can ensure you look your best on your next Zoom call.

For more tips, ask me about my new workshop on Remote Leadership Presence.

Good Zoom Positioning

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Remote Leadership Presence

New Workshop Available: Remote Leadership Presence

Remote meetings are here to stay. My new workshop, Remote Leadership Presence: Bringing Your Best When Leading & Meeting Virtually is designed to help professionals be more effective when participating in, or leading, a remote or virtual meeting.

You’ll learn:

  • How to look and sound your remote best.
  • Virtual room video and audio dos and don’ts. 
  • Best practices for facilitating and leading remote meetings.
  • Tips for using technology like Zoom and Teams to make virtual meetings more engaging

Whether you are regularly conducing team meetings remotely or participating in online meetings or interviews, this workshop will give you tips you can use right away to improve your leadership presence. 

Running Time: 60 or 90 minutes, depending on audience size.

Get in touch if you would like to discuss a one-on-one session or a workshop for your team.

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