Personal Brand or Executive Presence

Personal Brand or Executive Presence?

Many people confuse these two terms, so here is my attempt to give some clarity.

Personal Brand

Your personal brand is how you market yourself — internally within your organization, or externally to prospects and clients. When you have established a strong personal brand, you are able to confidently and clearly communicate your passions, value, and unique qualities to others. 

A personal brand establishes or clarifies your abilities and capabilities clearly in the minds of others.

Executive Presence

Executive presence is what makes you a leader that others want to follow. It’s a culmination of character, attitudes, and behaviors that clearly demonstrates your commitment to your beliefs and values, and to the development and success of others. 

Executive presence ensures you look, sound, and act like a leader in the eyes and minds of those you lead.

Perception Management is Different from Manipulation

Both of these terms involve managing perceptions. But don’t think of either of them as manipulation. Sure, there are bad leaders who are good at acting like good leaders, and there are ruthless political schemers who inappropriately bulldoze others in pursuit of their own selfish objectives. That’s not what we’re talking about here.

Think of it more as knowing yourself so well — your passions, what you value, the value you bring to others, and your authentic purpose — that you are able to operate in a way that will clearly communicate and connect with others.

Just remember that a leadership title does not automatically give you executive presence. You need to do the work to clarify your purpose, and to act and behave in ways that make you credible, trustworthy, and inspirational.

Similarly, experience in your field or past successes and achievements don’t magically create a personal brand that others will see. It’s your job to tell others. And you can do it in a way that is true and authentic to you.

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Listening Beyond the Words

What’s Below the Surface?

The words we say don’t usually carry the full weight of what we mean. Think about a recent text or Slack message you’ve received that required more than one message back and forth to make clear. Would it have been easier to decipher if it was said to you face to face? Or even on a voice call? You’ll probably answer, “Yes.”

But that’s only scratching the surface on what can go wrong in our everyday communications. From distractions to rushing to choosing the wrong medium for the message, the opportunity for misunderstanding is everywhere. 

When we work hard to be present and in the moment, and thoughtful about how we communicate with each other, we set each other up for success — in the form of better understanding the meaning behind our words and in being able to take appropriate action.

The Below the Surface Challenge

When you listen to others this week, whether through hearing or through digital messaging, remind yourself to listen for what’s lying below the surface

  • Listen and read for ideas, not just facts. 
  • Understand that there is emotion behind every piece of communication, even when it’s text-based.
  • Listen for the real message behind the words. Use the speaker’s tone of voice and nonverbal communications to give clues to what’s going on in the speaker’s mind. 
  • Re-read and revise your digital messages to consider the needs of the receiver. Try to keep the gap of potential misunderstanding as small as possible.

Let’s Do More to Set Each Other Up for Success

When you try to see and hear what’s behind the words, you’re more likely to respond in an appropriate way — one that usually avoids unnecessary back and forth. 

And when you’re the sender of the communication, stop to think about what context you need to provide to help the person understand what you mean, and to take the next step with confidence.

Photo by Alexander Hafemann on Unsplash
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Fear of Public Speaking

Public Speaking When You Hate Public Speaking

There are two types of speakers. Those who get nervous and those who are liars.

― Mark Twain

If you are nervous or anxious about speaking in public, you’re not alone. In fact, a fear of public speaking affects anywhere from 40 to 75 percent of the population, depending on what studies you look at. There’s even a medical term for it: glossophobia.

The truth is that you may never completely eliminate your fear. But I promise you that you can reduce it significantly. In fact, I am a case study for doing just that. When I was younger I did a lot of acting. I used to get so nervous before going on stage that I would actually tremble. You could see my hands shaking if you looked closely enough, and my nervousness was easy to hear in my voice.

As with anything else in life, it’s preparation and practice that will help you reduce the anxiety you have about public speaking.

Here are some tips that will help:

  1. Don’t try to be perfect. The fear of public speaking often stems from a fear of imperfection. The fact is that no one ever gets it 100 percent right every time, and neither will you. And that’s okay.
  2. Know your stuff. The more prepared you are when it comes to the topic of your presentation, the more confident you will feel. Don’t forget to also consider (and practice answering) the questions you’ll likely get from your audience. 
  3. Use your audience to your advantage. When you can get your audience involved in your presentation, it’s much easier for you to deliver and much more engaging for them. Win-win. 
  4. Practice until you’re sick of practicing. And do it out loud! Recruit family, friends, or colleagues to give you feedback on your presentation. You can also record yourself giving the presentation and watch it back. I do this with every speech or workshop I create. 

Want more tips for reducing nervousness and anxiety when speaking in public? Take my 20-minute quick class: Public Speaking When You Hate Public Speaking.

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Tips for More Effective Email Communication

8 Tips for Better Email Communications

I have a love-hate relationship with email. On the amorous side, email makes business communication fast and much easier than the days of fax machines and overnight shipments of documents and disks. The unsexy side of email is that it is overused and abused, causing miscommunication to run amok.

Here are some tips to help make sure the communications we send through email are productive and efficient.

1. Remember the Human

That’s right. Every email you send will be read and interpreted by another human being. One who will read your words through their own lens — applying their personal filters to what they are reading, and assigning emotion to your words without the benefit of seeing or hearing you. 

Ask yourself, “How can I ensure this email comes across as I intend it to?” If the answer is that you can’t, pick up the phone or make a video call instead. 

2. Use Email for Email, Not for Chat

One-line emails say a lot. Nonverbally, they can quicky communicate the following:

  • I’m angry with you
  • You’re not worthy of the time it takes to compose a fully formed message

When you’re in Slack or Teams, or even text messaging on your phone, short messages are expected. Plus, these systems leverage emojis and animated gifs to help lighten up messages that could be construed as terse or angry. 

When you have more to say, use email — and keep it professional. Say hello (not “Hey”), compose your message, and close it with a signoff. Treat it like a letter but keep it short and use bullets to help people read the message quickly. Chances are that if you’re writing a feature article length email, you need a meeting instead.

When you are just zipping out a one-line message, use chat. And feel free to be more casual (but still professional).

3. Use the Subject Line Well

If you want your email to be read, don’t be generic in your subject line. Use it to preview the key message or action item inside the digital envelope, and also to help your recipient find it later in a sea of flagged messages. For example, instead of a subject that reads, “Opinion?”, you could say, “Input Needed Today on Final Design Concept”. The former is ambiguous. The latter is specific and helpful to the recipient.

4. CC Everyone (No, Please Don’t)

Try your best to send the email “To” one person — the one who is supposed to fully read it and take action. If there is more than one person who needs to take action, then by all means include any others in the “To” field.

Reserve the CC field for people who need to know what’s going on but are neither expected to take action nor respond. Also, ask yourself if everyone in the CC field really needs to be included. 

5. Use “Reply All” Sparingly 

If you and your team are more careful to avoid overusing the CC field by being more conscious of who really needs to be included in an email, then you should naturally use the “Reply All” feature less often. 

Before you Reply All, stop and think, “Does everyone on this chain really need to see my reply?” If the answer is “No,” then consider only replying to the people who need to be included. 

Now, if you’re using reply all to cover your butt due to a toxic culture, that’s a whole different problem that this article can’t solve. 

6. Proofread

Emails that are full of errors will damage your credibility. Slow down, take a breath, and re-read your emails before hitting Send.

7. Avoid Angry Mail

I’ve written and sent a few emails when I’ve been angry. Each one ranks high on my list of least professional moments during my 25-year career. 

When you’re angry, take a step back. Don’t respond right away. 

I actually find that writing out a draft response helps me get my thoughts together. I compose it in Word or some other program to ensure it never actually gets sent. Once I’ve settled down, I pick up the phone or schedule a face to face conversation to talk with the other party.

And if that can’t happen, I edit my Angry Mail message down to something supportive and factual, remembering not to put anything in my response that I would not be fine seeing on a billboard with my name on it.

8. Set Expectations for Response Times

This last tip is even more important with remote work because it’s harder to pop in on a colleague to check in. Be sure people know what kind of turnaround time they can expect from you when it comes to responding to email. This way they know when they need to follow-up with you, if at all. 

I respond to all emails from colleagues and clients within 24 hours — and they know that. If I can’t respond fully within that time, I still respond with a confirmation of receipt and a timeframe that they can plan on. For example:

Hi Julie,

Thanks for sending me the workshop plan for next week’s session. I won’t be able to fully review it today but will be sure to have it back in your hands by mid-day Thursday. 

Michael

Julie now knows I received the email and did not miss it, and when she can expect to hear back from me with the completed action item.

It’s All About Helping Each Other

Remember that emails, and chat and text messages for that matter, are stripped of much of the nuance we get from more robust ways of communicating like face to face conversations. When we have the benefit of nonverbal communication like tone of voice, facial expressions, and body language we can more easily assign meaning to the messages we are receiving. 

When it comes to email, we all need to take the extra time to help set each other up for success.

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Brand Accelerator for Startups Course

SPECIAL OFFER: Brand Accelerator for Startups Course

Register and get started by November 15 and get 50% off the course tuition! Use code BRAND50 at checkout.

Brand Accelerator for Startups is an online course combined with one-on-one coaching designed to help entrepreneurs and new business owners:

  • Define and refine your value proposition, differentiation and your brand’s overall story so you can speak clearly about what you have to offer.
  • Think strategically about your best audiences and learn how to reach them through the right marketing channels.
  • Understand what brand elements you must have in place.
  • Refine your story over time to remain engaging and relevant.

Whether you will market your business on your own, or with the help of a consultant or agency, this course will enable you to move forward with confidence. 

Click the button below for full details! Use code BRAND50 at checkout.

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Listening is a Powerful Tool

You, Me, and No-one Else

I’ve got some terrific mentors. I’m lucky. I think of two of them often, especially when I’m trying to be sure I listen well and avoid rushing others. As a creative person, it’s sometimes hard to stay in the moment and listen when the thing that someone else is saying is sparking a great idea in my head.

But, there’s a place for brainstorming and collaborating, and there’s a place for listening quietly — and absorbing. Truly listening means hearing the person out, reserving judgement, and doing the hard work of interpreting, evaluating, and understanding what the other person is saying.

Try it.

Focus on your coworker, client, partner, child, or parent today. Listen to what is said, and zoom in on the feelings or ideas behind the words. Don’t let yourself begin to compose a response in your head. Make them feel like in that very moment and for as long as is needed for them to finish, there’s nothing else in the world that matters.

Your full attention is a wonderful gift, and a powerful communications tool.

This post was originally published on September 10, 2019 and updated on October 6, 2020.

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Being Authentically Charismatic

How to be Authentically Charismatic

When you think about charismatic people, who comes to mind? What qualities do you think of first? 

When I ask people these questions they usually bring up high profile executives and other public figures who are well known and people they view as comfortable in front of a crowd. Some qualities I often hear are outgoing, magnetic, influential, inspirational, fearless, and well liked.

The truth is that you don’t need to be fearless to be charismatic. And you don’t need to be an extrovert, or even outgoing, to have charisma. 

When you look up the definition of the word on Dictionary.com or Merriam-Webster.com, you’ll see words like, “…special personal quality…” or “…a personal magic of leadership…”. That personal quality is what you need to find and cultivate to be able to be authentically charismatic. 

What about you will make people want to follow you? How do you inspire and influence others in your own unique way? What gives you your own “special magnetic charm or appeal?” 

Find it, develop it, and then create your own, authentic way to show it to others. 

That’s when they’ll want to join your tribe. That’s when you’ll be authentically charismatic.

You can do it in a way that’s comfortable in the long run, even if looking at yourself in this way feels a bit uncomfortable at first. If you need help, let’s talk.

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Virtual Meeting Preparation Tips

Make Your Virtual Meetings Matter

Good meetings are planned well, and then facilitated in a way that makes them productive. Here are some tips for running effective virtual meetings and, more importantly, making them matter to your team.

Have a Clear Purpose and an Agenda

Be sure the reason for the meeting is clear to you. Then, communicate it out to the invitees beforehand. This way they can come to the table ready to contribute appropriately.

I use this list of potential goals when planning a meeting, which I got from a podcast featuring Mamie Kanfer Stewart. If the goal doesn’t fit into one of these six categories, then I likely don’t really need a meeting:

  1. Connect
  2. Align
  3. Decide
  4. Ideate/brainstorm
  5. Plan
  6. Produce

Set Ground Rules

Conducting meetings remotely isn’t always easy. In fact, it can be quite painful, for hosts and attendees alike. The technology doesn’t always work as well as it should, and the many distractions your team has in the remote setting can be numerous (and beyond your control). When I host virtual meetings, I make sure I set some ground rules right at the start. Here’s my list of possible requests from the group (I may use one or more of these depending on who is invited, and the number of people on the call):

  • Mute your audio when you’re not speaking (if there is a large group)
  • Mute your audio only if there is background noise (for small groups — I like lively discussions whenever possible)
  • Let’s make this a distraction free zone (a simple reminder to silence smartphones, close down email, and set Teams or Slack to Do Not Disturb mode)
  • Keep your video on (or off in certain situations like when the group should be focusing on one speaker only)
  • Find the chat box now because you may need to use it (I often plan for some type of interactivity using chat)
  • Raise your hand if you want to ask a question (for large groups, I have the nonverbal feature turned on in Zoom that allows every participant to do this digitally)

Encourage Participation

A meeting that is interactive will naturally be more engaging. Ask questions, seek input, and if you must talk for a long stretch of time, check in with your group along the way to make sure they are following (or if they need any clarification). 

Take Notes

Designate someone who is responsible for taking notes and make sure they provide a summary of decisions made and action items (noting who is responsible) to all attendees after the meeting. This removes any ambiguity related to who heard what and what everyone is supposed to do next.

Skip the Video (Sometimes)

Video calls can be exhausting because our eyes and brains have more to track than when on an audio-only call. This is especially true with numerous people on the call.

Video calls certainly have their place and should be used when seeing each other makes sense. However, consider when an audio-only phone call is the better option. For my coaching sessions, I often start with a call and then fire up video or a screen share when needed.

Use Visuals

Even when you’re on an audio call, a good visual or two can help support your messages and engage participants. Consider opportunities to share a graphic or bring up a few slides over a screen share. 

Smile Before You Begin 

Even when the meeting is without any video, your audience can still sense your enthusiasm, or lack thereof. Reminding yourself to smile and exude positivity will help make others feel more engaged during the call. 

After all, if you don’t sound like you want to be there, why should they?

Want more tips for better communication when leading remote teams? Talk to me about a one-on-one or group session of my workshop Communicating Your Best When Leading Remote Teams

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Listening Skills

Are you really a good listener?

How many people do you know who say they are good listeners, but really aren’t? I’m sure you know more than a few. 

I find that a lot of people who are good problem solvers think that also makes them good listeners. Yes, in many cases good listeners are good problem solvers. But being a good problem solver doesn’t automatically make you a good listener.

True listening (which is very different from hearing) requires work — and there are a lot of barriers. Distractions, your attitude toward the speaker or topic, and even your physical state (e.g., being hungry or tired) can all interfere. But the most common barrier is our tendency to begin formulating our response to what someone is saying rather than waiting for them to finish.

Observe your own behavior for the next week. How often do you find yourself thinking about your response before a speaker is finished? If it’s often, try to remind yourself to stay in the moment. Be quiet, let the speaker talk, and don’t think ahead to how you want to respond. Withhold judgement until you’ve had time to fully understand and comprehend what is being said. And eliminate those distractions you personally have control over (like your phone or smartwatch). 

Did you know that we typically comprehend and retain only 25% of what we hear? Add to that the distracted digital world we live in, and it makes us all poor listeners at times. But there are things you can do to improve your listening skills. The first step is reminding yourself to truly listen so you can stay in the moment and allow yourself to really comprehend what the speaker is communicating to you.

For more listening tips, check out my interactive workshop 10 Tips for Becoming a Better Listener or my quick class Be a Better Listener.

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Virtual Background Tips for Zoom

Better Virtual Backgrounds for Online Meetings

During some recent Zoom meetings, I’ve received a lot of compliments on my virtual background. I created it after a lot of trial and error, so I thought I would share my final methodology in case it helps you to develop something that works for you.

The Case for a Virtual Background That Works

My home office looks fine when I’m on calls, but I’ve grown tired of tidying up my work table and getting the room lighting right each time I want to jump on a call. Also, when I record my courses and host my online workshops, I want my branding to be present on the screen at all times.

Going Green

After people tell me they like my background, they always ask, “Do you have a green screen?” The answer is no. I’ve had one in my Amazon shopping cart for months, but never bought it because I don’t have room in my office to keep it up all the time — and I know I would get frustrated setting it up several times a week. That’s why I wanted to try to get Zoom’s built in virtual background feature to work for me without a green screen.

My Approach

I use Zoom to rehearse my presentations so I can record them and watch them back. That’s how I find out where my bumpy points are. When rehearsing with the standard virtual backgrounds in Zoom or Teams, I noticed that the main area where the backgrounds had trouble tracking me was around my hair. 

So, that was step one when designing my virtual background. It had to be close in color to my hair so people would not notice if Zoom wasn’t clipping my head perfectly.

The second step was to get the lighting right. I make sure I’m lit from the front (I use a diffused lamp with a daylight bulb that is strategically placed behind my laptop’s screen so it does not reflect in my glasses). I also have a second lamp with a soft white bulb that helps provide additional light and that makes my skin tone a bit warmer.

The third step in my trial and error approach was to make sure I was not lit from behind. If I have another light on in the room that is behind me, Zoom has a harder time tracking my silhouette. But when I minimize light behind me and ensure most of the light in the room is in front of me, Zoom does a better job. 

Lastly, I had to fidget with the logo placement to get it right, and also recruit the help of a friend to make sure the logo wasn’t backwards (like it was for me because I use the “Mirror My Video” setting in Zoom).

It’s Not Perfect

My method isn’t perfect. If I gesture too much sometimes parts of my fingers disappear. I’m sure if I had a green screen the background would look even better. But for now, it works just fine for my needs. 

I hope my approach helps you create a virtual background that works well for you.

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