Like most leaders, you’ve likely already built a strong foundation of skills and experience. But as you move through your own personal leadership journey, one intangible quality becomes increasingly vital: executive presence. And it’s not only about body language, eye contact, and using the right words. The rules have changed.
Let’s explore how you can cultivate a presence that’s not only powerful—but also authentic, inclusive, and future-ready.
Executive Presence Isn’t “an Act”—It’s a Commitment
Forget the outdated image of the “commanding” executive who leads with bravado. Today’s presence is about authenticity. It’s about showing up consistently in a way that reflects your values, builds trust, and inspires action.
You don’t need to mimic someone else’s style. You need to refine your own.
Personal Brand vs. Executive Presence: Know the Difference
- Personal Brand is how you market your unique value—your passions, strengths, and what you stand for.
- Executive Presence is how others experience your leadership. It’s the credibility, clarity, and confidence you bring to every interaction.
Both are essential. But executive presence is what turns influence into impact.
Perception Management ≠ Manipulation
Managing how others perceive you isn’t about being fake—it’s about being intentional. Leaders with strong presence are deeply self-aware. They know how to align their actions with their values and communicate with clarity and empathy.
Ask yourself: Do my behaviors reflect the leader I want to be known as?
The New Rules of Executive Presence
Here’s what matters most today:
- Authenticity over polish – People follow leaders who are real, not rehearsed.
- Transparency builds trust – Share your challenges and growth. It humanizes you.
- Empathetic listening – Presence isn’t just how you speak; it’s how you listen.
- Digital fluency – Your presence must translate across screens and platforms.
- Agility and adaptability – Leaders who pivot with grace earn respect.
- Inclusive leadership – Make space for every voice. Presence is amplified when others feel seen and heard.
Presence Is Earned, Not Granted
A title doesn’t guarantee presence. It’s earned through consistent, values-driven behavior. It’s in how you show up in meetings, how you handle conflict, how you support your team’s growth.
And yes, you can have a quiet voice and still command a room.
Next Steps: Reflect and Refine
Want to know where you stand? Download my free Executive Presence Self-Assessment to identify your strengths and growth areas. It’s a practical tool to help you lead with more intention and influence.
Bottom Line:
Executive presence today is about connection, not perfection. As a leader, your ability to inspire, adapt, and lead authentically is what will set you apart.
This article originally appeared at WeAreComvia.com and is reprinted here with permission.
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Michael Piperno is a communication coach and executive presence expert. His insights empower leaders to communicate effectively and authentically.