Business Communication

Talking About Money with Brett Michener

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In the next episode of Convey, my friend Brett Michener and I talk about the importance of communication when it comes to talking about money — specifically, your money. Brett is a Financial Representative at The DeYoung Financial Group and I always like talking to him because he’s not only a “money guy,” he’s also a coach. Our conversations always make me think about my goals and how I can be better at making sure I’m thinking about saving and spending in a way that fits me and my family. 

Brett’s perspective will open your eyes to new and better ways to look at your life- and savings-goals. He also shares his personal career journey — it’s a great story about being open to opportunity and to change. And as we all know, change is inevitable in life.  

Visit Brett’s Website: http://deyoungfinancial.com

Check Out This Episode’s Sponsor, Lacona Supply: https://laconasupply.com

Learn More About Your Host: https://www.michaelpiperno.com

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Theatre Cast Rehearsing

Trust and the Theatre

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I’ll always be grateful for my training in theatre arts. 

One of the things it taught me is trust. I could always count on my fellow cast and crew members to be there when they were supposed to be there — to speak their next line, move scenery in place, or make a catch. There was such a high level of trust that the cast and crew truly did start to feel like a family by opening night.

Is there enough trust among your team members? If not, do the work to help them gain it. When people feel like their colleagues have their backs, both work satisfaction and productivity increase. 

Here’s another post about a good lesson from the theatre that can help you in business.

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New Podcast Episode: Business, Marketing, Authenticity, and Relationships with Franco and Wendy Salerno

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In this episode, my guests are Franco and Wendy Salerno, a husband-and-wife team who built and run a successful business, Darianna Bridal and Tuxedo, here in my home county of Bucks County, Pennsylvania. I wanted you to hear about their business because they’ve done an exceptional job marketing it. In fact, they’ve done a better job communicating with their prospects and customers than just about any other local business I’ve seen. Equally impressive is the level of service they provide to their customers.

What’s their secret? They generously share a lot of their strategy in this episode.

In our conversation we also talk about how even in a tough year, both personally and professionally, they let their creativity, integrity, honesty, and authenticity guide the way — building strong relationships and adding to their network of raving fans as a result.

Listen here on my website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.

Visit the Darianna Bridal & Tuxedo Website: https://www.dariannabridal.com
Check out this episode’s sponsor, Lacona Supply: https://laconasupply.com

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Know Your Audience

Know Your Audience

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I teach and coach people about a variety of communication and leadership topics. No matter which topic we’re discussing, we almost always come back to discussing their audience. In fact, I always tell people that the first rule of good communication is to know your audience — really understand who they are. Whether you’re leading a team or building your own business, if you haven’t spent the time to consider the true needs of your stakeholders, you’re in trouble.

And by audience I mean real humans. Not just some demographics on a piece of paper. People want to do business with people and brands that they like, and who understand them. People want to follow leaders who have a purpose and a vision they can support. 

To achieve any goal, whether it be to inspire a team, sell a product or service, or convince a panel of experts to support you, you need to speak (verbally and nonverbally) in a way that connects with them. You can’t do that if you’ve only been thinking about your own needs and goals.

Always think first about your audience and consider what they need to hear from you. 

Photo by Jonas Jacobsson on Unsplash

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New Podcast Episode: Food, Events, Connection, and Love with Sharon DeFelices

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Convey Podcast Michael Piperno Episode 2

Thanks to all of you who gave me positive feedback on my first podcast episode. Your encouragement means a lot.

For my second episode, my guest is food, nutrition, and wellness expert — and corporate event strategist — Sharon DeFelices. Sharon and I talk about how clear communication is critical in her line of work, which includes planning and running events that incorporate health and wellness into the experience. You’ll be amazed by what goes on behind the scenes to ensure people enjoy the food and beverages they are served at an event — as well as the role food and nutrition can play in a productive and successful meeting. We also touch on a lot of other topics including the connections we create through the food we make at home.

Sharon also shares the fascinating story of how she went from nutritionist to chef to owning a company dedicated to healthier meetings with happier and more productive attendees. It’s an inspirational story about finding your purpose, and pursuing it fiercely.

Listen to it here on my website, on Apple Podcasts, Spotify, Anchor.fm or anywhere you subscribe to podcasts.

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Remote Leadership Presence

New Workshop Available: Remote Leadership Presence

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Remote meetings are here to stay. My new workshop, Remote Leadership Presence: Bringing Your Best When Leading & Meeting Virtually is designed to help professionals be more effective when participating in, or leading, a remote or virtual meeting.

You’ll learn:

  • How to look and sound your remote best.
  • Virtual room video and audio dos and don’ts. 
  • Best practices for facilitating and leading remote meetings.
  • Tips for using technology like Zoom and Teams to make virtual meetings more engaging

Whether you are regularly conducing team meetings remotely or participating in online meetings or interviews, this workshop will give you tips you can use right away to improve your leadership presence. 

Running Time: 60 or 90 minutes, depending on audience size.

Get in touch if you would like to discuss a one-on-one session or a workshop for your team.

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Your Automations Are Feeling Impersonal

Personalized Communication Gone Astray

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I recently bought an ebook from a well-known leadership expert. The same day I bought the book, I got 4 emails from him:

  • #1 was the delivery of the digital book along with a sales pitch for another book
  • #2 was a marketing email for another line of products he offers
  • #3 was another marketing email for the same line of products in email #2
  • #4 was a promotional email for something else his group of companies offered

4 emails in one day? As a former brand communications and marketing agency leader, I knew what was going on here. The purchase of the book enrolled me in an automated workflow that looks like this:

  1. When Michael buys book A, have the email software program send him the offer email for product B and add him to the email list for product A.
  2. When Michael is added to the email list for product A, also add him to the email list for product C and send product C’s first marketing email.
  3. You see where this is going?

I get it. Automation is a powerful tool when communicating with prospects or customers. Technology has made these highly personalized communications easier than ever. But the people who are setting up these automations are losing site of the human beings on the other end.

I wrote a post a while back about being inundated by emails on a daily basis from companies I like, but don’t want to hear from daily. They give me no choice to reduce the frequency of the communications, so they lose me as a subscriber. This is happening with advertising, too. This week I shopped online for a new pair of comfortable lounge pants and now I’m inundated with loungewear ads on virtually every screen I have in the house. Looks like I accepted a cookie somewhere along the line that allowed the site I was on to sell or share my data.

More personalized results on Google, in digital advertisements, and through email were once welcome. I found them helpful. But today, the automated “personalized” communications and ads that I receive aren’t feeling helpful anymore. I can almost see the robot behind them. The human element has all but disappeared.

My challenge to all of the marketers and professional communicators out there is to rethink your automations to consider the human beings on the other side of them. Highly personalized touchpoints that are too frequent, out-of-touch, or awkwardly invasive actually feel incredibly impersonal.

Photo by Stephen Phillips – Hostreviews.co.uk on Unsplash

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Tips for Being Heard at Work

Be Heard

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When we feel we aren’t being heard, a common reaction is to talk louder. Or interrupt. And if you’re an introvert, you might lean the other way and keep your comments to yourself instead of trying to share them with those who need to hear them. 

Your voice counts. Considering how you personally operate in certain situations as well as how the specific people you communicate with listen to and process information will help you be heard, and more importantly, understood. 

Here are some tips:

  1. Let kindness lead the way. You can never go wrong by being kind, and doing so diffuses tension and helps others avoid feeling defensive. Even in the most difficult conversations, when you show the other person that you care, you make your communications more tailored to their needs—and more effective. 
  2. Read the room. If you have experience with the people in the room, you likely know how they operate. Some may just want the facts quickly while some may like to dive in deep and understand the background. Whenever possible, try to tailor your communications to the needs of the people in the room and give them what they need to be able to connect with, and understand, you.
  3. Listen now and speak later. If you can’t formulate the right response on the fly, give yourself the time you need to process everything and craft a response that you can feel good about. You can always have a second conversation later when you’ve gathered your thoughts, or send a follow-up message with your response after the heat of the moment has passed.
  4. Don’t hide or procrastinate. It’s easy to hide behind emails or text communication because you can lob your thoughts over the fence to get it off your shoulders and plop it into their court. Consider when you need a call, videoconference, or meeting to discuss a topic, move something forward right away, or put an issue to bed. 
  5. A good visual can make all the difference. Some people need a visual aid to help them grasp a concept. Consider when a topic might benefit from something people can see to help them connect the dots. This can be something you prepare beforehand, or a quick sketch you create on a whiteboard to help people grasp the idea.
  6. Sometimes you just can’t beat a blowhard. There are people who need to hear themselves talk and refuse to listen. Don’t try to win. Instead, figure out how you can slowly persuade them over the longer term. Share your perspective but don’t expect to convince them to agree with you today.
  7. Let others be heard. Listening is probably the most powerful tool you have in your communications toolbox. Everyone wants to feel that their voice matters. 

And don’t forget, most people never get thanked for the good work they do—and it means a lot when they do. Thank people for contributing and validate them when you hear something that adds to the conversation.

This post was originally published on October 27, 2019 and updated on November 18, 2020.

Photo by Headway on Unsplash

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Communication Shortcuts Hurt in the Long Run

Shortcuts

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There’s a difference between doing something efficiently and taking a shortcut. In business, taking a shortcut almost always means delivering something inferior, but more quickly or less expensively.

The same is true in communication. Shortcuts make it inferior and less impactful. They open the door to misunderstanding, frustration, and mistakes. All of these are costly in the long run.

Leaders who invest in good, clear, timely, and empathetic communication gain more trust from their followers. They have teams who know they matter. Those teams always outperform teams who don’t. 

And they don’t take shortcuts, either.

Photo by Vladislav Babienko on Unsplash

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Personal Brand or Executive Presence

Personal Brand or Executive Presence?

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Many people confuse these two terms, so here is my attempt to give some clarity.

Personal Brand

Your personal brand is how you market yourself — internally within your organization, or externally to prospects and clients. When you have established a strong personal brand, you are able to confidently and clearly communicate your passions, value, and unique qualities to others. 

A personal brand establishes or clarifies your abilities and capabilities clearly in the minds of others.

Executive Presence

Executive presence is what makes you a leader that others want to follow. It’s a culmination of character, attitudes, and behaviors that clearly demonstrates your commitment to your beliefs and values, and to the development and success of others. 

Executive presence ensures you look, sound, and act like a leader in the eyes and minds of those you lead.

Perception Management is Different from Manipulation

Both of these terms involve managing perceptions. But don’t think of either of them as manipulation. Sure, there are bad leaders who are good at acting like good leaders, and there are ruthless political schemers who inappropriately bulldoze others in pursuit of their own selfish objectives. That’s not what we’re talking about here.

Think of it more as knowing yourself so well — your passions, what you value, the value you bring to others, and your authentic purpose — that you are able to operate in a way that will clearly communicate and connect with others.

Just remember that a leadership title does not automatically give you executive presence. You need to do the work to clarify your purpose, and to act and behave in ways that make you credible, trustworthy, and inspirational.

Similarly, experience in your field or past successes and achievements don’t magically create a personal brand that others will see. It’s your job to tell others. And you can do it in a way that is true and authentic to you.

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